Via our research, we identified five core shifts for giving platforms to advance equity in the giving economy. Each shift is supported by stories, a handful of learnings, and a call to action for giving platforms to consider.
Blending in-depth background research with 1-on1 qualitative conversations resulted in a report that highlights a deep need for a perspective shift within charitable systems of giving.
Senior Design Researcher
Social change happens in communities. And proximate organizations make that change happen. This is the work the world needs. Yet it’s not what’s getting funded.
Phase 1 - Learn and Process
Phase 2 - Write, Reviewing, Refine
In the end, we delivered a printable report and an interactive website with report highlights.
The Design Challenge
How might we drive more equity in everyday giving?
Listen to the Leaders
From project scoping to the final reveal party, we were intentional about centering the voices and stories of these leaders who work tirelessly fighting for their communities.
Research Setup + Learning
I was in charge of research setup, conducting conversations, structuring synthesis, and drafting key portions of the report. Throughout this whole process, I centered care, respect, and clarity for my participants. Being able to learn from so many incredible leaders who push for social change on a daily basis, was one of the many benefits of this project.
Prior to chatting with these leaders, a junior design researcher and I spent 2 weeks doing a deep dive into the 25 + organizations and leaders that we were planning to chat with. Time is precious for leaders and we wanted to respect that, so we did not want to waste their time with questions that we could find the answers to.
Our in-depth desktop research really set us up for success with these leader conversations.
Writing, Reviewing, Refining
The writing phase was a journey.
My team collaborated on this project with 3 key groups, The Gates Foundation, Radiant Strategies, and various leaders of non-profits. They all played a key role in the development and editing of the report.
Visibility and transparency around the writing and editing process were core in honoring the voices and stories in the report.