Role: User Experience Design, Visual Design, Research
Tools: Sketch, Paper, Invision, Adobe Illustrator
The home page has too many options.
Is there a logo?
What are the abbreviated letters at the top?
An overwhelming amount of information.
Why is there a calendar?
What does 'gig' mean?
Some content is left aligned while others are center aligned.
It was clear that a sense of information hierarchy needed to be established on this website.
Aesthetically, there needs to be a clear brand statement with a logo, color palette, and set typography.
Navigation, A clear form of navigation through layout and reduced content also needs to be created.