Craigslist

2.0

Craigslist 2.0 is a newly designed and branded version of Craigslist that is more approachable and safer to use.

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Role: User Experience Design, Visual Design, Research

Tools: Sketch, Paper, Invision, Adobe Illustrator

Problem

Currently, craigslist's website is a disaster. Yet, people still use it because it's resourceful. Here's a list of things we found particularly terrible through both user research and personal experience:

RESEARCH

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The home page has too many options. 


Is there a logo? 


What are the abbreviated letters at the top? 


An overwhelming amount of information. 


Why is there a calendar? 


What does 'gig' mean? 


Some content is left aligned while others are center aligned. 

It was clear that a sense of information hierarchy needed to be established on this website.

 

 

Aesthetically, there needs to be a clear brand statement with a logo, color palette, and set typography.

 

 

Navigation, A clear form of navigation through layout and reduced content also needs to be created.

SOLUTIONS

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Information Heirarchy

Clear Brand Statement

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Navigation

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Paper

Prototype

crpp1.JPG

User Testing​

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How would you fit all of the subcategories? 

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I really like how you've allowed me to save my favorite items

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This is a way clearer layout!

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Style-Guide

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User Flow

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Final Prototype