Fitness_cover_portfolio.jpg

Fitness 

At-home fitness has become a trend and a necessity during this time of Covid -19. The purpose of this study is to better understand 'why' people exercise both in general and specifically at home.

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Role: User Experience Researcher

Methods: Generative Research, Qualitative Research

Team:  Milan Gary, Vlad

Process

As the lead UX Design Researcher for this project, most of my focus was on the Empathize, Define, and Ideate stages of development.

The research study we conducted spanned across the US and helped us define the user needs around at-home fitness.

RESEARCH Study

Objective

Assumptions

Methodology

PARTICIPANTS

insights

Understand the behaviors and underlying motivations/aspirations, and intent for Millennials and Parents who exercise at home. 

 

Learn what fitness content they currently follow and why. Gage how they perceive visual signals of improvement.  

1. People want a more collaborative than competitive experience

2. Those who exercise at home, have preset goals before every workout.

3. The seamless transition of data between hardware will make working out at home a better experience.

INTERVIEW

STORYBOARD

CARD SORTING

We wanted this study to have geographic, economic, and racial diversity across the US. We over-indexed on millennials and parents because this segment was a current gap in our research.

NYC

Age 37, 

Female

Married

Hispanic

Exercises 5 times/week

Age 42, 

Male

Married

African American

Exercises 3-4 times/week

Age 35, 

Male

In a Relationship

African American 

Exercises 3-4 times/week

LA

MidWest

South

Age 47, 

Female

Cohabitating

Asian

Exercises3-4 times/week

Age 39,

Female

Married

Asian

Exercises 3-4 times/week

Age 23,

Male

Single

Hispanic

Exercises 3-4 times/week

Age 38, 

Female

Married

African American

Exercises 3-4 times/week

Age 38, 

Male

Married

Caucasian

Exercises 1-2 times/week

Age 36, 

Female

Single

African American

Exercises 5-7 times/week

Age 28, 

Male

Single

Biracial

Exercises 5-7 times/week

motivation

What are the underlying motivations/aspirations for Millennials and Parents who exercise at home? 

UX/UI

How do they perceive visual signals of improvement?  

Content Selection

Why do they select the fitness content they watch?

Results

research themes

Within the fitness space what are the overall themes?

personas

Who exists within the fitness space?

As a result of these insights and previous research we have conducted, we were able to create personas that represent different types of people in the fitness world.

 

They are not meant to be mutually exclusive. We did create clear distinctions between them but slight overlaps exist.

The_Balancer.jpg
The_TimeStrapped.jpg
The_Holistics.jpg
The_Starters.jpg
The_Showcaser.jpg
The_FitnessEnthusiast.jpg

Next Steps

Once all research insights were shared out with all stakeholders, I then started to work closely with designers and conducted user tests for certain features and designs.

Copyright © 2020 Milan Gary

Developed and Designed by Milan Gary

milangarydesigns@gmail.com.