#Trustblackwomen
Trustblackwomen is an initiative where Black-women-led organizations and individual black women members across the US are working together to transform how the country views and treats black female bodies. I designed, built, and branded the website for the #TBW initiative.
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Role: User Experience Design, Visual Design, User Research
Tools: Sketch, Paper, Invision, Adobe Illustrator
Problem
There was no digital space where people could collect general information about the TrustBlackWomen initiative.
Wireframes
User Flow

Mobile

Style-Guide
Post feedback session, I switched the purple to gold and darkened the blue. The gold represents the value of black women and how we shine like gold when given the opportunity.
After presenting this color palette, I received feedback that the purple was not bold enough for the initiative. The team wanted the colors to be more audacious, fearless, and royal.
In regards to the logo, the founders' did not want the emphasis to be on the '#' but more so on the words themselves.
These are early-stage sketches, that allowed me to get all of my ideas out on paper. With every branding project, I do rapid prototyping sketches. This exercise/practice help lead to a cohesive logo design in the end.
BRanding
Final Prototype

